Broke With a Strategy

Script

1. Interviewer: So you currently sell no toilet paper.
2. Founder: Correct. We are pre-paper.
3. Interviewer: Is that a business term?
4. Founder: It is now.
5. Cut to founder taping slogans to a wall.
6. Founder: The toilet paper is the boring part. The shame infrastructure is the moat.
7. Interviewer: How much runway do you have?
8. Founder: I own three rolls and a domain.

Shot list

• +Founder at kitchen table with sticky notes.
• +Dramatic hallway walk to bathroom.
• +Close-up of notebook: Audience First, Inventory Later.
• +Confessional interview with too-serious lighting.